Paint the Town Pink

January 9 – March 2, 2024

ABC 6 News is once again a proud sponsor of Paint the Town Pink campaign. Paint the Town Pink is an community-led annual campaign to raise funds for innovative research to accelerate answers to cancer at The Hormel Institute.

Paint the Town Pink allows researchers to further their research as well as fostering a greater connection with the community of Austin and communities throughout the region. While the initial focus of Paint the Town Pink was only breast cancer, the answers found through research grants have been able to affect many other cancers as well.

Since it started in 2011, PTTP has raised nearly $3 million for cancer research at The Hormel Institute. Thanks to The Hormel Foundation’s annual support, every dollar donated to The Hormel Institute is used to support innovative research aimed at accelerating answers to cancer.

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2024 PTTP Events and Dates:

  • January 9: Business After Hours/ PTTP Kick-off at The Hormel Institute hosted by HI and Austin Hy-Vee
  • January 20: “Dutchtown Jumpers Cook-Off” Hoot ‘N Ole’s
  • January 27: “Plunging for Pink” Polar Plunge at East Side Lake
  • January 28: “Pickle for Pink” PIckleball at Austin Recreation Center
  • January 31: Austin Bruins’ “Black & Gold Gala” at Austin Country Club
  • February 3: “Paint the Rink Pink” Austin Bruins Hockey Game
  • February 9: KAUS “Paint the Airwaves Pink” Radiothon
  • February 9-10: “Toss for a Cure” Bean Bag Tournament Austin Holiday Inn
  • February 10: “Shooters for Hooters” at Cedar Valley Conservation Club
  • February 17: “Fishing for a Cure” East Side Lake
  • February 17: VFW Pool Tourney
  • March 2: “Smashing Cancer Demolition Derby” Mower County Fairgrounds
  • March 2 – VFW Dart Tourney