Twins unveil new marks, uniforms

(ABC 6 News) – The Minnesota Twins unveiled their new marks and uniforms at an event held at the Mall of America Rotunda on Friday.

The club said they began the brand refresh process in early 2020, and called the event the culmination of a two-year process and also starts the next chapter of Twins baseball, which the team says is “inspired by yesterday’s heroes and built for tomorrow’s legends.”

Current Twins players Luis Arraez, Byron Buxton, Jose Miranda, Jorge Polanco and Joe Ryan joined club legends Rod Carew, Kent Hrbek, Torii Hunter, Joe Mauer and Justin Morneau, among other team officials and alumni at the reveal event.

Friday’s event showcased the Twins’ refined “TC” logo, new “M and North Star” mark, exclusive new font and wordmarks, and the club’s four new uniforms – one home, one road, one home alternate and one additional alternate that can be worn at Target Field or on the road.

It’s the franchise’s first complete design revamp since before the 1987 season.

“Today is a proud, historic and – above all – truly exciting day for the Minnesota Twins and our fans,” said club Executive Vice President Joe Pohlad. “Our new look reflects the North Star we’ve set our organization towards, as it celebrates our special bond with our home community, honors our heritage and pushes us into the future in a dynamic, modern and uniquely Minnesotan way. We are proud to be Minnesota’s baseball team, we are driven to create a bold new standard of excellence and we cannot wait to take the field in these fun, vibrant new uniforms that – like our organization itself – are inspired by the past and built for the future.”

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