Ellison claims $4.4 million for Minnesota in opioid settlement
(ABC 6 News) – Minnesota Attorney General Ellison announced he and other state attorneys reached a $350 million national settlement with Publicis Health for its marketing and communications role in the opioid crisis.
In the settlement, Minnesota will receive about $4,450,000.
Per the settlement‘s agreements, Publicis will recognized harm the firm caused and will provide communities most-affected by the opioid crisis financial support for treatment and recovery.
In addition, Publicis will share thousands of internal documents concerning its work for opioid companies and no longer accept work from opioid-based schedule II and III drugs.
“It is hard to overstate the suffering that Publicis and corporations like them, who lined their pockets by pushing dangerous and addictive opioids, caused Minnesotans,” said Ellison in a statement. “While today’s settlement cannot undo that damage, it is important to hold them accountable.”
According to court documents, Publicis functioned as an agency of record for all Purdue branded drugs, such as OxyContin and Hysingla ER.
Publicis established multiple sales tactics using “personal health-related in-office conversations between patients and providers.”
According to the Minnesota Department of Health, 1,002 Minnesotans passed away due to opioid overdose. About 4,228 Minnesotans experienced non-fatal visits for opioid-involved overdoses.