Coors Light launches beer-flavored popsicles, Coors-icles
(ABC 6 News) – March Madness is here, and Coors Light wants to bring the chill when things get heated for the college basketball tournament.
Coors Light announced on Tuesday it has introduced beer-flavored popsicles, called Coors-icles. Coors says they are non-alcoholic, but are still intended for those 21-years-of-age or older.
“Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill,” said Marcelo Pascoa Vice President of Marketing for the Coors Family of Brands. “We’re making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle.”
Coors indicated that the new product is inspired by the flavor and refreshment of an ice-cold Coors Light. Customers can buy a 6-pack online as well as at more than 800 bars throughout the nation during the college basketball tournament, while supplies last.
Coors also partnered with legendary college basketball analyst Dick Vitale, who is not known for being a “chill” guy, for the launch.
“For more than 40 years, I’ve been known for my enthusiastic, passionate, sometimes controversial—but never boring—style,” said legendary college basketball analyst Dick Vitale. “This March, when everyone is screaming their lungs out over a little game, the Coors Light Coors-icle is here to provide some chill.”