Updated: November 09, 2020 11:57 PM
Created: November 09, 2020 11:13 PM
(ABC 6 News) - There is something new in the city of Rochester - a new look.
The city is re-branding itself to make it a more cohesive and unified organization and part of that effort comes with a new logo.
City council members adopted it at their meeting Monday night.
The 'R' shape represents Rochester, the arrow represents forward motion and positive momentum. The darker stripe is meant to symbolize opportunity and progress.
The arrow represents forward motion and positive momentum. The band or ribbon, while also taking the shape of an arrow forward, represents the communities that make up the city.
Subtle rounding of corners aim to give a sense of approachability and openness.
The logo will be displayed throughout the city's various departments.
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