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Serving Up Kindness

February 18, 2019 07:15 PM

(ABC 6 News) -- Nationally, the week of February 18 is known as Random Acts of Kindness Week. In the Rochester area, the week was kicked off with Mayor Kim Norton not only announcing that Rochester’s Random Act of Kindness Day will be February 18 but surprising a local business owner who’s kindness is something, he says, he decides to spread every day he wakes up.

Walking into Pasquale’s Neighborhood Pizzeria, look up and you’ll see a sign that reads ‘Where Neighbors Break Bread’, a mentality that Pasquale Presa has carried with him since growing up in Italy.

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“It’s about the creation of community, we are like the old neighborhoods; we want to be able to know people, want to be able to be there and help them and, at the same time, run our business and do the best we can,” Presa said. 

With Rochester being a medical hub, many who come through his doors are here seeking some sort of medical help which can sometimes be difficult for families. Knowing this, he says some people are “shocked” when they get to the cash register and their pizza “is on the house”. 

“You have families come in with worries of their children and their loved ones,” said Pasquale Presa, owner of Pasquale’s Neighborhood Pizzeria, “it almost… it hurts to have that transaction… we aren’t a transactional type of facility. We’re an emotional connection type of facility where we want to connect with people and make them feel comfortable for even that five, ten… fifteen minutes. Try to forget about the worries.”

Which is why, on Random Acts of Kindness Day, Presa was presented with the first Kindness Award from the CAKE, Caring Acts of Kindness Everywhere, group. But Presa says, while shocked and humbled, it isn’t awards or rewards rather, it’s about doing what he’s born with – kindness.

“My mom always used to say, “You do good, you’ll get it back”, said Presa while tearing up, “so that’s what we are all about.”  

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Copyright 2019 - KAAL-TV, LLC A Hubbard Broadcasting Company

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