PETA Billboard Targets Children

November 07, 2017 07:15 PM

(ABC 6 News) - Ahead of the Thanksgiving Holiday, a new billboard in Rochester is turning heads and generating some strong opinions.

"I'm me. Not meat. Kid’s: Ask your parents about going vegan" reads a billboard located off a busy road. It was placed there by People for the Ethical Treatment of Animals (PETA).


“PETA's new Thanksgiving billboard aims to spark a family dialog about going vegan by showing children that animals are individuals who shouldn't be cut up at Thanksgiving -or any other time of the year,” says PETA Campaigner, Tricia Lebkuecher.

The group says the ads are being put in cities near a lot of turkey farms. So far, one other billboard has gone up in Charlotte, North Carolina.

The reason behind it … “Children are smart and naturally compassionate,” says Lebkuecher. “Many don't want to contribute to the suffering of animals when they find out the dead bird on their plate was once a living, breathing, feeling individual.”

The ad originally went up on 7th street, but after several complaints from a business owner, Fairway Outdoor Advertising decided to move it. Even on 37th street, it's stirring up the reaction.

“I think children are put in an uncomfortable position with their parents,” says one person.

“I can see the reasons behind the vegan movement, but I feel like it's up to the parents’ kind of … because children don't really make their own decisions,” says another.

Many have also taken to social media, calling out PETA.

The group expected the reaction as it has done similar campaigns in the past. “We tried placing our billboard in the past asking ‘If you wouldn't eat a dog, why to eat a turkey?’ in several cities in 2013,” says Lebkuecher, “but again, it's because we know most children have compassion towards animals.”

That’s why PETA has no plans on taking it down anytime soon.

The billboard is expected to be up until after the Thanksgiving Holiday.


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