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New EU Regulations Changing the Way U.S. Companies Approach Data Privacy

June 12, 2018 11:06 PM

(ABC 6 News) -- There’s no question mobile apps can boost profits and help with brand recognition. It’s a growing market local businesses are tapping into.

Tuesday morning, Collider Coworking hosted an event in Rochester for app developers and entrepreneurs.

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The law office of Fredrikson & Byron, P.A.  held a discussion about IP protection, data privacy and security, as well as emerging regulations. The conversation was not just centered on U.S. law.

“We are seeing more and more adoption of regulations - or just good business practices - that focus on what the GDPR does,” said attorney Ann Ladd.

The European Union’s General Data Protection Regulation (GDPR) took effect May 25.

Local tech expert Wade Beavers says it affects more than apps. Websites or any digital collection of information must comply with the new privacy rules.

“It’s fairly common that when you go to a certain website, it collects certain data about you. That data in the past can be resold, reused,” said Beavers, the President of Mobile Newscycle Solutions.

Now, all European citizens must be notified how their personal information can be sold and used.

“I think there are lots of companies locally that actually engage with European citizens,” said Beavers.

Including his. “We utilize third party services and we have to make sure those third party services agree to the GDPR,” said Beavers.

The regulations have pushed some companies to restrict access.

“You have got a lot of places now that are restricting their sites by geolocation, saying ‘we will not even serve up in Europe,’”Beavers said.

He adds there are stiff penalties for not complying.

“The easiest way to do it is just have your terms of use agreement just state that you are doing business in the United States and if you are a European citizen you agree to these terms,” said Beavers.

Ladd urges people to take advantage of the information that's out there.

“There's a lot of good resources online,” she said.

To learn more about GDPR, click here.

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Hannah Tiede

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