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Mall Of America Targets North Dakota Oil Workers

Updated: 08/22/2014 11:06 AM
Created: 08/22/2014 7:42 AM KAALtv.com

BISMARCK, N.D. (AP) - The largest shopping mall in the country is targeting workers in one of the nation's top oil-producing areas.

A YouTube advertisement for the Mall of America in Bloomington, Minnesota, depicts an oil worker from western North Dakota visiting the mall and an area hotel to meet up with his family for the weekend.

The Bismarck Tribune reports that the campaign also features radio and newspaper ads.

The western North Dakota oil boom has attracted people from around the country. Spokesman Dan Jasper says the Mall of America already gets a lot of visitors from North Dakota, and it wants even more.

Jasper says it's the first time the mall has used social media for a marketing campaign geared toward a specific audience.