Final Week to Begin MNsure Process

Created: 03/24/2014 6:29 PM
By: Hannah Tran

(ABC 6 nEWS) -- March 31st is the deadline to sign up for health coverage through MNsure. 135,000 Minnesotans are expected to enroll by then and that's only a week away.

Three Rivers, a local resource group with MNsure website navigators, is experiencing a spike with appointments to set up a plan online through the state's exchange.

"There's probably a lot of people out there that still have not even thought about applying," said Larry More, a Family Advocacy Specialist at Three Rivers.

That can especially be said for young adults. MNsure representative and officials are trying to encourage more of them to enroll to even out costs for those who are older and more prone to sickness. Officials believe young people have a tendency to think that they don't need health insurance because they feel and seem healthy.

"They call it the invincible age group," said More.

MNsure launched the "March to Enroll Invincibles Week." It's a statewide effort to get young people to enroll. The campaign is focusing a lot of their efforts on college campuses. MNsure representatives are holding informational forums, reaching out on Twitter, and handing out information and answering questions on campuses statewide.

"A lot of parents say their sons or daughters are in college, they don't really have any income and so they don't have any interest or attention to MNsure," said More. More said a lot of enrollments that involve folks in their 20's are called in and set up by parents. Many say the youth is disengaged.

128,000 Minnesotans have enrolled for health insurance through MNsure. 16% are from the "young invincible" target group that's comprised of 26-34 year olds.

March 31st is the deadline to sign up for health coverage through MNsure and to make a payment for the plan that starts in May. The next open enrollment period will not be until November 15th this fall.