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New Rochesterfest Logo Revealed

Created: 03/06/2014 12:46 PM KAALtv.com

(ABC 6 News) - Rochester's annual Rochesterfest event has released the image that will represent this year's festival.

Every year, Rochesterfest holds an open contest to see who can come up with the best design for its Rochesterfest Button and logo.

Nicole Hovick's design was announced as the winner Thursday morning.

Hovick, who grew up in Rochester, is the senior designer at National Fleet Graphics in Dodge Center.  She says she started with the theme, which was "Rochesterfest, Your Final Destination," and tied into the whole Destination Medical Center movement.

She also thought the best way to represent Rochester was by using a map design, that incorporated the river downtown and the actual spot where Rochesterfest takes place.

Besides having her logo displayed for this year's event, Hovick also won $500.

Rochesterfest takes place June 20th through the 29th.

Rochesterfest 2014 Logo: Created by Nicole Hovick