Created: 02/10/2014 5:41 PM KAALtv.com
By: Dan Conradt
(ABC 6 NEWS) -- The pink flags are flying, and pink ribbons are decorating everything from lamp posts to store windows and sweatshirts.
It can only mean one thing … it’s time to “Paint The Town Pink”.
It began three years ago with a hockey game. Two years ago, it swept the community.
"Between the three years we're a little over $200,000," said Paint The Town Pink Director Kathi Finley.
And this week, Austin's paint the town pink campaign to raise money for breast cancer research at the Hormel Institute moves into high gear.
“This year the goal is $150,000 dollars," said the Hormel Institute’s Gail Dennison.
“Used for seed grants so essentially that dollar that is donated can be doubled or even tripled," Kathi Finley explained. "By starting the research they can then apply for grants. They go in front of a board and the board makes the decision where these matching funds can go back to."
“Last year we distributed 7 seed grants from the funds, and this year we'll likely be able to have more," the Institute’s Gail Dennison said.
“The fact that it stays right here, every penny going for research is huge," said PTTP director Kathi Finley.
“Today's research, tomorrow's cures,” Gail Dennison said, explaining that those four words are the Institute’s motto. “Through research we already are extending lives."
And is there a breast cancer cure out there somewhere? Kathy Finley didn’t hesitate when we put the question to her: "There is a cure."
For a full list of Paint The Town Pink events, click here.