Posted at: 10/03/2013 6:04 PM
Updated at: 10/03/2013 6:16 PM
By: Katie Eldred
New TV Ad Urges Teens to Wear Seatbelt
(ABC 6 NEWS) -- Starting Friday there will be extra patrols out on the road looking to crack down on unbuckled drivers. This time around the Department of Public Safety is specifically targeting teens. A new ad campaign is encouraging young people to buckle up.
Each year in Minnesota more than half the teens that are killed in in crashes were not wearing their seat belt.
The new ad shows a yearbook that has been marked up saying “I wish you had been wearing your seatbelt”. The hope is to show teens the importance of wearing their seatbelt in order to be there at the end of the year.
Nearly 400 agencies will be participating in the extra patrols. In a similar campaign back in may more than 10,000 motorists were ticketed.
"Teen drivers tend to take more risks they have a lot less experience than older drivers, so they tend to get in more accidents and more severe ones, by buckling up they can do a lot to help themselves," said Sgt. Eric Bormann.
Between 2010 and 2012 there were 361 reported unbelted deaths. Drivers ages 16 to 29 accounted for 49% of those deaths.