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Super Bowl 48 Highlights

Created: 02/02/2014 11:11 PM KAALtv.com

EAST RUTHERFORD, N.J. (AP) - The Seattle Seahawks have won their first Super Bowl title, crushing the favored Denver Broncos 43-8.
    
Linebacker Malcolm Smith returned an interception of Peyton Manning 69 yards for a touchdown late in the first half Sunday, and Percy Harvin returned the opening kickoff of the second half 87 yards for another TD.
    
The Seahawks led 36-0 before Denver finally scored on the last play of the third quarter.
    
Manning was 34 of 49 for 280 yards, but most of that came after Seattle had all but put the game away. He was flustered by Seattle's fierce defense for most of the first half, throwing two interceptions. The second fluttered into Smith's hands after Cliff Avril struck the five-time NFL MVP's arm as he was releasing the ball.
    
Second-year quarterback Russell Wilson was coolly efficient for the Seahawks, throwing for two touchdowns.

SUPER BOWL ADS

The results are in. Advertisers played it safe in Super Bowl ads this year.
    
There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.
    
In their place, much more sedate ads. RadioShack poked fun at its image by starring 80s icons like Teen Wolf in its ad, for instance, while Coca-Cola showcased people of different diversities in its spot.
    
With a 30-second Super Bowl commercial fetching $4 million and more than 108 million viewers expected to tune in to the championship game this year, it was crucial for advertisers to make their investment count.
    
But the shocking ads in previous years have not always been well received.
    
So this year, advertisers went out of their way to use more family friendly themes: socially conscious statements, patriotic messages and light humor.
 


 

Super Bowl 48 highlights -- the game, the ads and the half-time show.


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